International Non-Profit Organization - Awareness, Image and Perception Research Study: Centrac conducted quantitative research to provide the client with specific feedback in regards to attitudes, motivators and barriers behind giving. Specific tasks of this effort included understanding the corporate coordinator environment, identifying motivators and barriers for involvements and identifying the emotional/ rational hot-buttons that prompts giving. Additionally, Centrac was tasked with understanding perceptions of the organization relative to other charitable organizations. Ultimately, the results of this research impacted the broader marketing plan as well as specific printed materials distributed to participating companies and employees.
Major Insurance Provider - Awareness, Familiarity, and Usage Research Study: Centrac conducted an online quantitative research survey to provide the client with specific feedback in regards to attitudes, motivators and barriers behind employee benefit coverage/ carriers. Specific tasks of this effort included determining the importance of attributes when determining an insurance company, understanding the appeal of potential marketing messages and determining the most prevalent insurance competitors.