CENTRAC DC, LLC

Custom Marketing Research
The Centrac DC staff has successfully employed techniques for virtually all types of custom marketing research projects. Our clients call upon us most frequently for:

• Usage, Attitude and Other Market Studies
• Product Testing
• Advertising Research
• Satisfaction Studies
  

• The "Investment" Process
• Product Research
• Product Testing
• Production Selection Research
• Employee Studies
• Tracking Studies
• Public Opinion Studies
• Membership Research
• Motive Mapping

• Strategic Research
• Segmentation
• Market Size and Share Estimation
• Pre and Post Market Campaign Tests
• Customer Satisfaction Studies
• Motivators/ Barriers Research
• Concept Testing
• Pricing Research
• Mindset/ Attitudes Research

• Advertising
• Advertising Effectiveness Tests
• Logo Testing
• Brand Research
• Brand Comparison Research
• Loyalty Program Design Studies

Member and Publications Research 

Additionally, we have extensive experience in member and publications research.  Examples of studies we've conducted include: 

• Segmentation/ Profiling Studies
• Story/ Article Testing
• Comprehension & Reaction Studies
• General Usage & Attitude Studies
• Subscription/ Subscriber Research
• Sales Prediction/ Modeling
• Reader Loyalty Design Studies
• Cover Testing
• Tracking Studies
• Readership Surveys